No one likes a blank wall—especially customers who are looking for brand confirmation when they walk into your store or lobby. If a company building lacks an appropriate sign system, visitors will easily assume that the business itself is disorganized.
That’s where having high quality interior signs can help.
Not only do indoor signs aid in brand recognition, but they also make your space look elevated and intentional, which leads to customer trust.
The more a customer trusts you, the more likely they are to make a purchase. So, if you have money to utilize from your budget this year, upgrading your interior signage is a great investment.
Benefits of Interior Signs
The benefits of having quality indoor signs throughout your lobby, store, or headquarters go beyond aesthetics. Interior signs:
- Help make a strong first impression. Customers will see indoor signage as a signal that your brand is valued and well-established.
- Tell the story of your business. Think beyond one to two-word signs—you can leverage descriptive signage to communicate the history and culture of your brand.
- Build culture and community. When you show that you value your space by investing in a pleasing aesthetic, your employees and leadership team will feel valued as well.
- Communicate professionalism. Tasteful signage looks professional, and a professional atmosphere will carry over to how your employees feel and interact with customers.
- Encourage trust through strong quality branding. Strong branding and signage that matches throughout your business will encourage customers to trust your company.
- Facilitate indoor advertising. Indoor signage can be used to advertise in-store products or services that customers didn’t know they needed.
Now that we’ve gone over the perks of great indoor signage, let’s look at how you can use each signage option to your benefit, along with some examples of how our partners have used them in past projects.
Wall Graphics & Murals
Make a big impression on customers (and corporate higher-ups) with custom wall graphics. Available as removable wallpaper or adhesive vinyl, wall graphics are perfect for transforming any lackluster lobby or office space into a dynamic, inspiring professional work environment.
This type of interior signage is about as versatile as you can get. From decorative accents, to custom logos, to murals that cover entire walls, wall graphics allow corporations and franchise owners to express their brand’s creativity at an affordable price.
At Impression Signs, our murals are printed and applied like wallpaper. They require less labor than a painted mural and take less time, as most installations are completed within days or even hours.
Big or small, the versatility of our wall graphics make them perfect for indoor advertising, brand recognition, and (because some are easily removable) seasonal decor. If you find yourself with extra breathing room in your budget before the end of the year, consider spicing up your space with your own custom wall graphics or mural.
Decorative & Etched Window (Film) Vinyl
Window vinyl is often used to separate personal offices from community spaces in corporate buildings. This vinyl is perfect for adding a layer of privacy to any office space or conference room. While many business owners opt for the look of simple frosted glass, window (film) vinyl can also be customized with your name, the company’s name, or any creative design to add extra flair.
If your headquarters has conference rooms with glass walls, consider using decorative window (film) vinyl to add a subtle layer of separation between spaces. See the photo below from one of our past projects where decorative window vinyl helped provide partial privacy for a conference room, while also adding some modern design elements.
Window vinyl is a quick, cost-effective way to dress up any office space. The privacy and sophistication vinyl offers is often appreciated by customers, franchisors, and CEOs alike.
Other Office Decor
If your lobby is in need of new interior signs, there’s no need to stop at wall graphics and window (film) vinyl. There’s a whole world of signage options that can help boost your company’s image and bottom line, including:
Dimensional Signage
Elevate your brand with dimensional signage. Characterized by 3D elements, these signs are great for adding depth and providing a more premium look. Dimensional signage can function as both brand affirmation and an art piece. Feel free to discuss additional art elements with us or let our expert designers dress up your brand’s dimensional signage.
Vinyl Lettering
Make a bold statement with easily-applied vinyl lettering. This simple signage is perfect for meaningful quotes, company mantras, or any other stand-alone verbiage you’d want to see on your walls. Installation is quick, and the vinyl material is easily removable if you eventually want a change in scenery. Vinyl Lettering | Impression Signs & Graphics
Illuminated Channel Letters
Illuminated signage adds to the ambiance of your space while also signaling to customers that your brand is invested in the comfort and aesthetic appeal of its offices, lobbies, or headquarters. While this signage is more of an investment than vinyl lettering, illuminated channel letters are highly customizable and quite durable. They can either be lit from within, or “reverse-lit,” which gives the signage a glow from behind and the illusion that the sign is floating.
Wayfinding Signage
Show customers where they need to go with wayfinding signage. This type of signage doesn’t have to be boring either, everything you put up can be custom made. Whether you’re adding signage or murals to your lobby, hallways, or bathroom doors, don’t be afraid to put your own branded-spin on things.
Looking To Upgrade Your Interior Signs?
If you want your company or franchise to experience all the wonderful benefits of quality interior signs, give Impression Signs and Graphics a call at 651-328-6600 or email us to get started. Our experienced staff can help talk you through your signage options, design ideas, and pricing. We look forward to helping your company or franchise make a great impression.
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