Our Top Road Trip Signage Destinations

2020 is officially the year of the road trip, so kick your summer blues, pack up the snacks and buckle up for our list of handpicked roadside signage destinations.

Plan out your classic Americana road trip with all the quirky or classic roadside signage attractions you can handle with a little help from our list below.

ROUTE 66

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Experience a classic cruise with an all-american view of history. Spanning over 8 states and 3 time zones you’re sure to find a few new favorite spots along your cruise.

PIKE PLACE MARKET — SEATTLE, WASHINGTON 

grayscale-public-market-center-signage-1494032This well-known sign has a place in the heart of many Seattle’s Farmer’s Market lovers. As one of the United State’s oldest farmers’s markets it’s worth a drive to not just see the sign but the market itself.

WELCOME TO LAS VEGAS — LAS VEGAS, NEVADA

attraction-building-city-hotel-415999This sign is one of the most iconic state welcoming signs in the United States. Just one mile south of Mandalay Bay, the line for photos with the sign can sometimes last over an hour. The sign has become so popular it has had two replicas made and placed through Las Vegas.

DAIRY QUEEN —  GRAFTON, WEST VIRGINIA 

Original Dairy Queen Sign
The only Dairy Queen in the country that still has the original branding with the Eskimo girl on it. DQ is a must have on any road trip, but this one is even more special.

HOOD MILK BOTTLE — BOSTON, MASSACHUSETTS

Hood Milk Attraction Concession Sign

This roadside attraction is more of a concession stand than a sign but at 40 ft tall it’s definitely a photo-worthy stop (and a delicious one at that).

FOUNTAIN OF YOUTH — LEWES, DELAWARE

43841308052_dec6fd6935_bThis isn’t the most amazing sign but it’s quite the photo op. This quaint little stop in Delaware is a fun photo opp, recently restored in 2019, not only has it been painted but the spring has also recently been cleaned so clean water is available.

PEACHOID — GAFFNEY, SOUTH CAROLINA

Giant Peach Gaffney WatertowerThis stop is just a water tower but it’s the world’s largest peach. The city, once a higher peach producer than Georgia, commissioned this sculpture to draw attention to that fact. At 135 feet tall, it’s joked to be the “emoji butt” in the sky or the “Moon over Gaffney.”

SOUTH OF THE BORDER — DILLON, SOUTH CAROLINA

South of the Border - Pedro Sign
The welcoming sign in Southern Carolina has a name and its Pedro. With a Mexican theme, this rest area seems a bit out of place but if you’re into intentionally “campy” and bizarre atmospheres it’s worth checking out.

HOLE N” THE ROCK — MOAB, UTAH

Hole n the rockThis “sign” is intentionally punctuated wrong as the owner who originally lived here created. Guided tours into this rock that was once a home (in the 1970’s) still exist, so not only can you see the it from the road but you can tour the old living quarters inside.

CABAZON DINOSAURS — CABAZON, CALIFORNIA

cabazon-dinosaurs-california-crazy-3These guys aren’t signs per say but they are a fun roadside attraction that aim to direct people to the area. Originally created to bring more traffic to the nearby restaurant Dinny and Mr. Rex are now a famous attraction that still brings tourists in nationwide.

WALL DRUG — WALL, SOUTH DAKOTA

gallery-1495727841-wall-drug-signsBack in the day, these signs made this small business the success it is today. The almost failed, but now famous “Wall Drug” paved their road to success with billboards along the highway that catered to those on long drives, emphasizing “Free Ice Water” or ” Hot Coffee 5 Cents”.  Popular among those on their way to Mount Rushmore, these signs and the what the shop has become today is a top must-see road trip destination.

And, finally if you’re as big of a sign geek as we are, here are 2 bonus road trip signage destination hot spots that live and breathe iconic signage.

THE NEON MUSEUM — LAS VEGAS, NEVADA

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Find tickets, hours and more about The Neon Museum here.

AMERICAN SIGN MUSEUM — CINCINNATI, OHIO 

American Sign Museum

Find tickets, hours and more about The American Sign Museum here.

 

We found some of these destinations with a little help from the links below:
https://www.cnn.com/travel/article/vintage-american-road-signs/index.html
https://www.smithsonianmag.com/travel/vibrant-tour-americas-neon-signs-180974288/
https://www.titlemax.com/weird-roadside-attractions-the-ultimate-road-trip/
Also, we do not own any of the photos, they’re all courtesy of Google search.

 

Impression Signs and Graphics | info@impressionsigns.com | 651- 328-6600

 

 

A Thoughtful Sign Can Go a Long Way During a Pandemic

Now more than ever, signs have brought us closer together.

To tell others we love them, we appreciate them, and that we’re here for them.

Sometimes it’s difficult to remember we’re in this together. That our personal actions can affect others. Whether that means staying inside or sending a thoughtful message to someone.

So, let’s focus on bringing the world together.

A handwritten note, a parade of all your friends in cars saying hello, a banner, a custom gift box. All of it can make someone’s day or strengthen a relationship when it’s difficult to do so in person.

The same goes for businesses, hospital staff and all essential workers, a handwritten note, yard signs that show your support, messages on your car. All of it can help strengthen community, business and unity among neighbors, workers, friends and even family.

COVID Birthday Banner - Impression Signs & Graphics
Birthday Banner by Impression Signs & Graphics
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Seen at Cerenity Senior Homes on Humboldt  (did not print)
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Seen in West St. Paul  (did not print)

And, remember we’re all in this together. Let’s do the best we can to be kind to one another.

If there’s anything we can do to help you, your business or those you care about please don’t hesitate to contact us.

Impression Signs and Graphics | info@impressionsigns.com | 651- 328-6600

 

 

 

 

 

COVID-19 & Small Businesses: 14 Tips on what to do right now to help your business

covid19 sign

With all the temporary closures and distance measuring, COVID-19 is hitting small businesses hard. Luckily, with all this additional free time we now have the time to strengthen and adjust our business in ways we didn’t previously.

Now is a great time to learn what you and your business can take charge of in tough times. This is an ideal time to re-evaluate your procedures and build out additional marketing outreach approaches.

Many businesses right now are faced with the financial burden of how to stay in operation during such difficult times. If you can be flexible and focus your energy by gathering your team or mentors virtually you may find new ways to be sustainable along with new ways to adjust your marketing and business strategy to align with new demands of a world panicked and stretched thin by Coronavirus.

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Who knew we’d all panic buy toilet paper?

One big thing to remember during this difficult time is that if you have an amazing product or service or a strong loyal base, they will still be there after this. And, eventually business and life as we know it will return to normal. The world will recover. But you and your business, once you’ve updated your business strategy, will now be smarter and more well-prepared for the future.

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We’re tired of your crap COVID-19

Here are a few ways you can start thinking about how to better your business by adjusting your business plan and marketing outreach during this downtime:

  • Update your website & social media – Google rewards those who update their website regularly by upping their SEO ranks. Now may be a good time to update your clients of your plans or what you’re doing to help them or those affected or other neglected areas of your website or social channels. Now may even be a good time to try a new outlet you haven’t tried before since more people are at home and consuming content.
  • Reconsider your CRM – Is your current internal system working as hard as it could be or are there features you wish you had or processes you wish were easier? Maybe it’s time to further research other systems out there and take a few for a test run to make your internal system easier and more efficient. Here are 15 CRM’S to explore.
  • Email or call customers – Depending on your business it may make sense to reach out to your client base directly to update them on what your business is up to or how you plan to further assist them during this rough time or when you might reopen.
  • Reach out to ask for reviews – Clients may not be able to spend money with you right now, but they can help spread the word of your wonderful products or services to make it easier for you to get started with new clients in the future.
  • Create work from home protocol – If your business hasn’t navigated this much before, this is the best time to figure out what works for you and your business and try new systems. It’s also a great time to determine the best procedures for how and when employees can work from home.
  • Login to your Google Analytics – If you’re interested in further targeting your audience and learning more about them, now might be a good time to dig around and see what you can figure out about your current demographic to further build out your marketing plan.
  • Update your Google My Business page – There are a lot of cool new features they’ve added to take advantage of including a section to add specific types of images and post updates about your business.
  • Work on your email marketing – Now is a great time to remove old email addresses that bounce if your system doesn’t do that and further segment your audiences. If you never look at your email results/analytics, it might also be a good time to learn more about what your client’s click on and why.
  • Blog – The world needs your thought leadership. Contribute your ideas about your business vertical or topics relevant to the state of the world today. Can you help brainstorm ideas for others during this hardship or maybe even host an online event?
  • Discover a new online tool – Need help staying organized? Or just want a little inspiration? Check out 11 tools that might be helpful here.
  • Clean the office – Make room for new things and discard old outdated items or things you haven’t used in years. This might also be a good way to give your brain a rest from worry or stress.
  • Update and review your Google AdWords – Ads that are running might gain more attention if you added some that were timely and relevant to COVID (if it makes sense for your business).
  • Automation tools – There may be things you or your business does that could be automated to help save time. Here are a list of tools to review.
  • Brainstorm a list of marketing or sales tools or ideas – Are there other marketing components that might help you get your brand or message out to more people? Such as tradeshows, skyway ads, flyers, vehicle decals or new business cards?

Just remember there are things you can do to tackle the rough time. We hope you guys take advantage of this opportunity to help find new ways to strengthen your business along with ways to help take care of each other. Stay smart, stay connected and as always if you need us, we’re here for you. Feel free to reach out to us if you need anything. However, you prefer to contact us, we’re happy to talk.

Impression Signs and Graphics | info@impressionsigns.com | 651- 328-6600

Our Latest Big Project: Southdale Center’s Wayfinding Signage

Simon Property Group’s Southdale Center recently partnered with general contractor Cobeck Construction for a beautiful remodel.

Cobeck Construction, based in Minneapolis and St. Paul, helps design, remodel and build innovative solutions for commercial construction clients in various markets from medical to retail.

Luckily for us, we were able to partner with them to help fulfill Simon’s unique remodeling requests and mall signage.

From trimless channel letters to painted black backs on parking signs, their signage requests were a bit more unique but would also result in a more premium end look.

With both our and Cobeck Construction’s commitment to quality and communication this project was easy to execute and turned out beautifully.

Dimensional Letters - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsFlat Panel stairs elevator signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsFlat Panel signage low clearance signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsFlat Panel stairs elevator signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsReflective parking signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsFlat Panel stairs elevator signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsExterior dimensional letters signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsVinyl do not enter parking signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsReflective handicapped parking signage - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsADA stairs signage - Southdale Center - Edina MN - Cobeck - Impression Signs and Graphics2020-02-18 14.31.21custom painted black backs - Southdale Center - Edina MN - Cobeck - Impression Signs and GraphicsFlat Panel stairs elevator signage - Southdale Center - Edina MN - Cobeck - Impression Signs and Graphics

In total, Impression Signs and Graphics helped Simon Malls and Cobeck Construction with the following way-finding signage:

  • Aluminum pan signs
  • Parking signs + custom painted post hardware and backs + steel bollards
  • Dimensional acrylic
  • Illuminated channel letters
  • Vinyl graphics
  • Flat panel signage
  • Photopolymer ADA signs

If you have any questions about the signage discussed or are interested in getting something similar, please feel free to contact us directly or learn more about us at ImpressionSigns.com 

Impression Signs & Graphics just Expanded!

New Year, New us!

We’ve expanded! We’ve learned a few things in our 6th year of business and we’ve grown so much we’ve expanded next door!

We’re really excited to be in this stage of our business. We’ve knocked down the walls that were holding us in (literally). We’ve learned a few things while we’ve been around and we were ready to keep all the exciting growth going.

While our space isn’t quite finished (it needs a lot of decoration and final touches still) it’s still been such a wonderful inspiration for our whole team.

Here is just a taste of a few items we’ve been able to add with our expansion:

  • A waiting room for our clients
  • A meetings space outside of our production area
  • The technology to cast our computers and phones to the various tvs onsite within seconds for easier meetings and communication.
  • Really cool energy-efficient remote controlled lighting with various color tones to help you see what your sign will look like with your type of lighting.
  • Excitement within our team for the future
  • Open space for additional equipment and team members
  • More spaces to clean (darn it!)

2020-01-28 09.06.142020-01-28 09.07.072020-01-28 09.07.472020-01-28 09.08.302020-01-28 09.09.092020-01-28 09.10.00

Our growth opens up a lot of opportunity in lots of different areas and we’ve been extremely blessed to be able to do everything. All we have left to do is continue to make the space ours by further showcasing our capabilities and enhancing operations.

We can only hope our clients are as excited as we are. So feel free to stop by and come take a look or give us a call or email to come check it out.

Is Your Branding Effective Enough?

Why it might be time to reconsider your logo or create a new consistent branding strategy

Branding is important. Your success is built on being genuine and brand recognition. Preparing a strategy to show others your brand and what’s important to you can make a small business, not only successful but impactful.

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 The basics of branding

Your brand is your word. Prepare your look but be yourself and your brand will slowly become a well-established, well-recognized business. The more consistent and established a brand becomes the more it promises its consumers amazing quality and amazing service. Your brand should be a combination of who you want to be and how your consumers already see you. Establish how else you want your brand to be seen then do what you need to, to become it – just make sure you’re consistent.

You may already have a logo by this point, but you will want to make sure your logo still suits you and represents your business the way you want it to. Whether you change things up or stick with your logo you’ll want to make sure you’re consistent and have a designated font and colors that align with your business. This will give you an overall cohesive look and feel to use for anything you print, send or say in public or online. This includes your website, social media, packaging, business cards, promotional materials, storefront signage, vehicle graphics, even the image of those that work for you should align with your brand values.

Your strategy should then help you determine how to handle it all, like when to do things and where. Consistently executing your strategy well can harness success and allow you to charge more since your brand will be recognized as a more premium brand. Even just branding yourself well can give you more legitimacy than a poorly branded competitor. The more a consumer understands about your business, the more your brand’s mission is communicated, represented, respected and desired.

Impression Signs and Graphics Mission Canvas - Oakdale, MN

A strange branding phenomena

Regardless of actual work or reviews a business might gain, consumers can also base their buying decision on an emotional feeling they get based on the look of your brand or website. Often, when someone is unsure of who to hire or buy from, (say for example, reviews are about the same for two competitors) consumers will attach emotional feeling to something they see or read and determine its value by how it makes them feel. Their decision to buy from you could be based off an image or sentence they read, which makes branding and strategy even more important.

Thinking through your brand and the strategy you want to execute will require a lot of hard work and dedication. You’ll want to make sure you’ve thoroughly uncovered:

  • Your business’s mission
  • How you plan to differentiate your business from others
  • What benefit you provide to your consumer
  • How your consumers see you already?
  • What else do you wish your consumers would see and how can you show them?


Getting started

Here are a few thought-starters and to-do’s to add to your list to help you stay effective with your branding:

  • Think about your logo and where it lives – What format is it in? –Do you have a version of it that is editable? Is it missing elements that could represent your brand better?
  • Does your logo scale well if you need a small version of it?
  • Create a template for all outgoing items and promotional items – This should exist to help create a cohesive standard for all outbound communication.
  • Come up with a tagline to use when you have extra space and your logo just isn’t enough
  • Compile a guide on how to use brand elements and what the voice of your business should sound like.
  • Order business cards, with your logo, colors (you can get an exact match with a pan-tone number), and branding elements on them and work your way up, making sure all those things are somehow incorporated on everything you decide to print in the future.

We hope we’ve been helpful in inspiring you or helping you get started with your branding. If you need more help getting started we also recommend reaching out for help from a graphic designer (we have a few on staff), a copywriter, and the SBA who can help you find a mentor to make sure your branding comes out the way you envision it. And, as always we’re always a call or email away too if you have further questions. You can reach out to us here.

7 Tips on Expanding Your Business and Opening a New Location

Want to turn your successful small business into a franchise? But not sure how to take things to the next level? We know opening a franchise can be a lot of hard work, we’ve seen it.  We’ve worked with a few small businesses who are in the middle of trying to make it happen or already have. But, if you’re prepared to take your business to the next level we have a few tips on getting started and some recommendations to keep in mind that will help.

  1. Brand identity is important – Make sure you create a strong brand identity, from one place to another, so buzz and excitement follow you wherever you are. Your brand is your personality, let it shine! Make sure your social media, advertising, in-store signage and even your logo not just match but convey the emotion and personality you want it to across platforms.

    Pizza Karma - Impression Signs and Graphics - Wall Mural - MN
    The 2nd wall mural we’ve done for Pizza Karma (this one is in Maple Grove, MN), yay!
  2. Be active in your new community – Whether you’re opening 1 or 20 locations, each franchise should feel like it’s the only location to your customers. It should continue to bring people together and make them happy — making it a business a community wants to support no matter how big the name gets. Each franchise should keep in touch with it’s neighbors and show them they care about the neighborhood.
  3. Be ready to teach – For operations to run smoothly you’ll want your managers to know what you know, and feel how you feel about the company. You’ll have to have passion to teach and pass along your knowledge to others. You may also have to be patient in finding the right staff to carry on the legend that is your brand. It may get a little difficult here as you grow, because you’ll be learning you have to do your job and keep things afloat which means being available to answer last-minute questions. We recommend taking some downtime and creating or finding tools to help you manage the process better as well as creating custom resources to keep employees energized and able to look up common FAQs if possible.
  4. Always be Simplifying – Make things easier on you and your employees by writing down what you do and constantly revising it, so it helps instruct others quickly and easily. The process should be simple enough where someone outside your organization understands what to do immediately after reading. If you can button down an easy-to-follow business model, that will allow franchises to operate independently while guiding them in the right direction, without needing to contact you constantly.
  5. Maintain consistency – For simplicity’s sake and a successful understanding of things, consistency is key. It’s important that certain things remain the same so things feels cohesive. If you’ve already developed an effective process make sure other franchises use it too. A smart business allows people to grow their natural talents and not have to struggle with distractions, like re-inventing a system that already works well that they just didn’t know existed. Communication, training and consistency are all important.
  6. Find/build a trusted network of partners – It’s always nice to have help when you need it most. Building a personal network of mentors and vendors will help support you while you take on this new challenge. There are many resources you can add to your arsenal of support but some of the best are usually mastermind groups, SBA, an accountant/tax professional, a good graphic designer, and of course a full-service print shop who knows your brand and style. Building relationships with these partners will help take the burden of you and help guide you through things when feeling stressed.

    Pizza Karma - Impression Signs and Graphics - MN
    All the cool signage we helped with for the first Pizza Karma location!
  7. Maintain an excellent customer service team – If things aren’t quite yet running perfectly or are a bit more difficult to manage than you’d thought, it’s important to remember the most important thing about business is keeping your customers happy. The rest you can figure out later. Hiring employees who care and go above and beyond can be the most important part to successfully franchising your business.

We hope these seven tips were helpful or inspiring in helping you get started or get through your first franchising expansion. If you’d like to get started and need any branding or networking advice, we’re happy to help. You can always reach out to us at info@impressionsigns.com

 

 

Remove the Mystery behind Way-finding Signage

Scare away the dread that comes with ordering signage that helps people find you. Make ordering way-finding signage simple and help people find you or where they should be going quicker. 

Whether you’re looking for temporary event signage or permanent, complex signage we can help you get started, with or without the help of a design firm. 

Way-finding signage is often an overlooked element of branding or an accidental forgotten notion. The signage needed to help people figure out where they are or how they find where they need to be is something that could stand in the way of frustrating people versus enlightening them. 

All way-finding signage has the option to be as playful or technical as you’d like, as memorable or basic as you’d like and as branded or unbranded as you’d like. 

Good way-finding signage does the following:

  • Gets people where they need to be
  • Gives people a good user experience
  • Comforts people and minimizes their stress
  • Legitimizes your brand
  • Catches your eye

But the most important part of way-finding signage is placement. Ultimately, good way-finding signage is putting yourself in your visitor’s shoes and simplifying things enough to show them you respect their time. 

Examples of way-finding signage helping with direction:

TCH - Impression Signs and Graphics - Oakdale, MNTCH - Impression Signs and Graphics - Oakdale, MNExamples of way-finding signage helping with identification:

Pizza Karma - Impression Signs and Graphics - Oakdale, MNPizza Karma - Impression Signs and Graphics - Oakdale, MNPizza Karma - Impression Signs and Graphics - Oakdale, MNExamples of way-finding signage helping with ADA compliance or regulation:

Suite Sign - Impression Signs and Graphics - Oakdale, MNTwins - Suite Sign - Impression Signs and Graphics - Oakdale, MN
Examples of way-finding signage helping with temporary placement:

Wayfinding- Tradeshow signage - Impression Signs and Graphics - Oakdale, MN

To get your way-finding signage project started reach out to Impression Signs and Graphics at info@impressionsigns.com or 651-328-6600. 

And, for additional amazing ideas and inspiration check out signage from around the world that has won a SEGD Way-Finding Global Design Award.

Attract and Retain Top Talent with these 4 Tips

Does your office or work-space reflect your company’s culture or the culture you’d like it to have? Show everyone who walks in or takes a photo of your office that business is confident, smart, clever and values it’s people by simply visually communicating it more.

Communicate directly and effectively

Keep employees up to date and make sure they’re aware of the right processes or updated internal news. Email regularly or keep a large LED screen up current with news and events. When everyone is on the same page, everyone feels included, welcome and more productive. It also clears up confusion or expectations when things are openly shared and communicated.

Recognize and reward publicly

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If they’re doing a good job, even if they know it, recognize them for it, heck—maybe even embarrass them and tell the whole office. They deserve the recognition. Encouraging employees helps not only build a great office culture it communicates they’re valuable to you. Valued employees will always work harder for a culture that is welcoming and proud of all the hard work they bring to the table.

Inspire with a simple word, phrase or visual 

Smart ideas can come from the strangest places, give your employees another moment to have that light-bulb “ah-ha” moment. Add that spark in the lobby, near the desks or even in the bathrooms –wherever you’d like to capture their attention or get those creative ideas flowing.

Be unusually delightful

Everyone appreciates friendly, kind gestures. In person, in print. Whenever you have the chance, take one moment out your day to go the extra mile. Grab a coffee for them and leave it on their desk, stick a post it with a thank you note on their monitor, Leave a doodle on the white board, add a mural of cartoon versions of all your employees to the wall, or throw a” thank you” cupcake party spontaneously.

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There are a million ways to make your employees (and even you) smile, feel appreciated and happy. That one extra thing you go out of your way to do could mean “Brad, from down the hall” is now happy to stay and help win that client that called at 4:59 business.

There’s no wrong way to show your employees how much they mean to you, unless you don’t do anything at all.  Keep your business and your employees happy by keeping a strong culture and moral around the office. If Impression Signs and Graphics can help you brainstorm personalized ideas for your office, please feel free to give us a call at: 651-328-6600. We’d be happy to help you come up with your next big idea.

Hey, so… what’s your sign?

Curious to find out what sign you ACTUALLY are? Join us for a little pun fun on determining your “sign,” what it means and when your ultimate time to truly shine is.

ZimCore Hubs

January 1 – January 31: Dimensional Letters – You have many sides to you and although your best side comes off a little flat, everyone still loves you. You often stand out although you prefer to be a wallflower. Your optimal time to shine: All day, everyday.

February 1 – February 28: Monument – You love making a big statement and to have all eyes on you. You’re a bit stubborn since you always stay in one place but you represent yourself well. Your optimal time to shine: Day or night, as long as you’ve got a little light in you.

March 1 – March 31: Razor flag – You’re flexible, no matter how many gusts hit you, you go with the flow. Friendly to a fault, you’re always waving to everyone. Your optimal time to shine: Days when the sun is out and there’s a slight breeze

April 1 – April 31: Banner – You surprise people with how you hold up to the elements. Some call you cheap but we all know you’re the ultimate MVP. Reliable, dependable, and always on-site quickly, people take you for granted occasionally but they always remember they couldn’t have done it without you. Your optimal time to shine: When every other sign takes too long, you’ll always be the winning option.

May 1 – May 31: Vinyl Letters – You like to stick to things. Whether or not you’re in the right place doesn’t matter to you, you don’t give up easily. Occasionally you’ll temporarily get stuck on things but it’s of no concern to you because the situations are usually resolved quickly and without a big mess. Your optimal time to shine: All days, except for the frigid cold ones, you don’t seem to stick to anything then.

June 1 – June 30: Yard Sign – You represent. Whatever someone wants to say, you say it loud and proud. Sometimes you get pushed around, you’re not always on solid ground, so keep that in mind. Your optimal time to shine: Whenever you’re in the hands of a good sign spinner or can feel relaxed on days that you won’t get the wind knocked out of you.

July 1 – July 31: Dibond/Reinforced Aluminum –You’re quite rigid sometimes but that’s okay, people depend on you for that. You’re their strong shoulder to cry on, that one that weathers the storm. You’re supportive, even though you come off as cold. Your optimal time to shine: When others can’t get it done, you step forward and show them how it’s done.

August 1 – August 31: Foamcore – People love you, but you’re a fragile little thing. You always hold your own but you don’t like being pushed around, nor do you care for traveling much. Your optimal time to shine: At conventions or meetings, you own the room and always help people find their way.

September 1 – September 30: Magnet – Your name already says it all, you’re magnetic. You can’t stay away from things, yet you’re tough and like to persevere through any situation. You don’t like to let go of things but always find the right time to peel yourself away from the situation when necessary. Your optimal time to shine: Always, you’re super attractive.

October 1 – October 31: Retractable Banner – You have days you wanna show off and days you wanna be a hermit. You’re quite compact and keep to yourself but when someone needs you, you’ll stand up to the challenge. You’re a good sign to have around. You always come in handy. Your optimal time to shine: After you’ve curled up and had a good nap, you’re ready to stand up for anyone who wakes you up, you’re never grouchy after a good nap.

November 1 – November 30: LED –  You’re always lighting the way for others, helping them find their way. You’re as bright as they come and people are grateful to have you around. On occasion you tend to suffer from burn out but it’s rare. Your optimal time to shine: Nighttime, you’re a night owl and people like that about you.

December 1 – December 31: Engraved – You’re as fancy as you are deep. Who knew a sign could be so beautiful. People appreciate you mostly for your beauty, but your thoughtfulness is also always etched on your sleeve. Your optimal time to shine: Whenever you want, you always forge your own path.