5 Questions to Ask Yourself Before Investing in a Monument Sign

If you’re a business looking to make a bold statement, you might be considering investing in a monument sign. Solid, sturdy, and regal, monument signs give the impression of permanence and trustworthiness.

But, as with all advertising and business investments, there are some things to consider before taking the leap. For example, will the signage fit your business’s needs? What “look” are you going for? And, does a monument sign even work with your current budget?

The information and questions below should help guide you in figuring out if investing in a monument sign right now is right for your business.

1.) What are my current business’s needs? 

Each type of sign has its own function and marketing potential. For example, some signs serve to disseminate specific information to customers, some help raise general awareness of your brand, and some can do both of those at the same time.

Because a monument sign is a big (and worthwhile) investment, it’s important that you understand the function of the sign and ask yourself if it will meet your current business’s needs. That will also help you figure out key metrics you can use to track the return on your investment. 

Monument signs are free-standing signs that are attached to a structural base or frame. They usually display a business’s name and address in a way that’s clearly visible to passersby. Some of the benefits of a monument sign include: 

  • High visibility
  • 24/7 advertising
  • Curb appeal
  • Encouraged foot traffic 
  • Flexible design 
  • Durability 

Monument signs are perfect for expanding your local customer base, showing people where you’re located, and raising awareness of not only your brand but general information.

2.) What are my design ideas?

Planning the design of your monument sign should take some thought, especially if you want all the bells and whistles. (And the bells and whistles are exactly what make this type of signage stand out from the crowd.)

Each monument sign should be unique to its business. To match your current brand image, you’ll want to take full advantage of a monument sign’s customizable features, including: 

Materials: The base of your monument sign can be built out of brick and mortar, stone, stucco, foam, metal, or a combination of these. It can also be painted to match the color of your choice.

Lettering: Make your signage pop with dimensional lettering, an elegant engraving, or a classic print.

Lighting: If you prefer illuminated advertising that’s visible day and night, your monument sign can be lit internally or externally with LED or fluorescent lights. 

Size and shape: How big your monument sign should be depends on how much visibility you need. And as for shape, monument signs don’t have to be rectangular. How about an ornamental arch? Maybe an elevated oval? With monument signs, you can feel free to think outside the box–literally.

3.) What’s my ideal location?

More than any other type of signage, the monument sign’s success depends on its location. If your business is isolated in a business center or just off the beaten path, the placement of your monument sign is crucial and can make the difference between a profit or a loss.

While there is no magic formula for perfect sign placement, here is a helpful checklist of questions to review while considering locations:

  • Is it close enough to my brick and mortar business location?
  • Is it clearly visible from the nearest main road?
  • Are there trees, shrubbery, signage, or other obstacles that could block my sign’s visibility?  
  • Is it a safe enough location for my sign to be protected from vandalism? 

For some, the perfect location will be next to the sidewalk; for others, it will be at the entrance of a parking lot. If you’re having trouble deciding where to put your monument sign, our experts at Impression Signs and Graphics can help provide experienced, thoughtful, and helpful insight to help you find an answer.

4.) How can I track the success of the sign?

To measure your ROI, you’ll need to track a few key metrics. 

One easy way to measure your monument sign’s effectiveness is by keeping track of foot-traffic. Count how many customers your business sees a day pre-monument sign, then do the same after the sign is installed. 

You’ll also want to measure the difference in revenue you’re bringing in, in-store. Each month, keep track of any increases in revenue and measure it against the cost of the sign. A successful sign will pay for itself. 

It’s also a good idea to ask customers to take a survey after each purchase. With a few key questions, surveys can help you measure how many of your customers are living within a 5-10 mile radius from your business, which will help tell you whether or not your monument sign is attracting locals. 

As a final question in your survey, you may also want to ask customers how they heard about your business. You might be surprised at how many say they decided to stop by because they saw your sign.

5.) What is my budget?

A monument sign is an effective advertising investment that will last for years to come. So, it’s no surprise that monument signs can be one of the more costly signage options. But, if your budget allows for it, it’s certainly worth every penny. 

Of course there is a base price you can expect when shopping for monument signs, but features such as lighting and lettering can add up quickly. Luckily, our signage experts at Impression Signs and Graphics are here to help. We can work with you to determine which features will assist your business best so you can get a beautiful and meaningful sign that’s not only perfect but stays within budget.

Ready to Make a Monumental Statement?

If you’re ready to invest in a monument sign Impression Signs and Graphics can help you further discuss your signage goals and give you a quote on your ideal design. Contact us here or call us at 651.328.6600 to get started.

3 Ways To Use Outdoor Signage as An Effective Marketing Tool 

Summer is officially here, so let the outdoor events begin! From networking opportunities, to local fairs, to charity events, you’ll need outdoor signage to let the world know you’re open for business. 

More than just displaying your company name, signage can also function as part of your marketing strategy. Below are three ways outdoor signage can be leveraged as an excellent marketing tool.

1.) Help Customers Find You with Directional Outdoor Signage

Even if you have the best product on the planet, it won’t mean anything if your customers can’t find you. There are many ways you can use outdoor signage to help guide potential customers to your doorstep (or booth). 

directional signage

A well-placed banner or flag can help provide high visibility in a crowd of competitors. From versatile fabric to weather-resistant vinyl, this type of outdoor signage is crucial for summer events. 

Display stands, including sidewalk signs and sign stakes, can also direct foot-traffic your way. The a-frame sandwich board is a good example. Often seen in front of restaurants or pubs, a-frame signs are portable and great at attracting the attention of pedestrians. 

Promoting your business closer to a lawn than a sidewalk? Consider branding your space with a temporary coroplast sign and stake, or a semi-permanent site sign to help people find your business or event. Both of these free-standing sign options are also UV resistant, making them the perfect summer marketing tool.  

2.) Multi-Task with Functional Outdoor Signage

Some outdoor signage options have practical uses as well as marketing potential. 

If you want your booth to provide some shade to attendees during an outdoor event, choose a pop up tent that doubles as a sign. Available in a variety of sizes and colors, these tents can sport your business’ name and logo and keep your booth 10 degrees cooler. 

Branded floor decor, marketing mats or floor hugger mats can also provide relief from hot asphalt or uneven grass or ground. Since many people tend to watch their feet when they walk, this is an excellent opportunity to point them in the right direction.

3.) Leverage Outdoor Signage as a Brand Builder

No matter what kind of signs you display, consistency is key to building your image. Remember to stay on brand, each sign should maintain a similar look and feel. The more times a customer sees your business name, logo, and colors, the better the chance they’ll remember your company

If your business is often on the road, adding vinyl lettering to your company vehicles or trailers can also help raise awareness of your brand. With vehicles sporting your company name, your brand will always be reaching new audiences, wherever it goes.

Building a strong brand image comes down to the trust a community has in your business. Well crafted signage can help encourage that trust. Whether your signage is flexible and temporary, or built into the face of your business, make sure you’re marketing your brand image efficiently with high-quality outdoor signage.

Ready To Make an Impression?

Let Impression Signs and Graphics get you summer-ready with exceptional outdoor signage options. If you’re still unsure about which type of sign is right for your business contact us today at (651) 328-6600 or shoot us an email. We’re always excited to help businesses we work with stand out in new and innovative ways.

9 Creative Ways To Bring Your Trade Show Booth To the Next Level 

Exhibiting at a trade show is an excellent way for businesses to connect with new customers and gain exposure. According to Exhibit Surveys, Inc., 67% of all attendees represent a new prospect or potential customer.

However, many businesses fall short in attracting these potential customers because their trade show booth design is…well, boring. With such fierce competition from rival companies, your tradeshow space shouldn’t be a last-minute thought.

Capitalize on the abundant opportunities that trade shows have to offer by designing a booth that’s irresistible. Get inspired with nine of our favorite ideas that can help capture the attention of attendees and make sure you’re remembered.

1. Take Advantage of Bright Colors and Open Space 

Africa is Now stand at Design Indaba Expo. Image: Henk Hatting

Brush up on some basic design principles and choose three colors for your trade show booth. Dedicate 60% of your booth to a primary color, 30% to a secondary color, and 10% to an accent color. And make sure you give your exhibit area room to breathe. Open space helps reduce the appearance of clutter and directs attention to what’s important. Roughly 40% of your booth should be open space. 

2. Create a Memorable Experience with LED Seating

LED seating from Glowmi

The average trade show attendee spends 8.3 hours walking and viewing trade show exhibits. Invite attendees to chill in your booth with unique and memorable seating. As they relax, they will also absorb more of your products and brand messaging. Bonus points if you include phone-charging stations.

3. Go Above and Beyond With Ceiling Decor 

Image source: BizBash, Diffa Dining by Design in Chicago in 2013

Want to get attendees to your trade show booth? Bring them to your booth with a stunning visual display overhead. Pack your ceiling with flowers, line it with bold umbrellas, or hang whimsical objects or cutouts specific to your brand. Whatever you choose to do, a creative ceiling will help add intrigue and dimension to your booth by drawing eyes upward and attracting visitors to the very center of your space. 

4. Display a Repeating Product Wall or Banner

Image Source: Coastal Creative, Repeating Product Wall from S’well

Drive your brand home and get more awareness with brand and logo repetition. This patterned visual display is not just eye-catching and powerful, it helps turn your brand into art and provides an excellent opportunity for photos.

5. Make It Modular 

Modular Exhibits & Retail Displays from EverBlock

Want your trade show display to exude whimsy? Build your booth out of modular elements, like blocks. A nod to childhood play, this is a design that will delight attendees while also providing flexibility, should you want to change things around. If you choose this type of design for your next convention, make sure it makes sense for your company—all design elements should always make sense with your brand.

6. Offer a Zen Oasis to Attendees

The Zen Den was a big hit at the Expo West 2018, a booth with a recorded guided meditation for people to listen to when they went into the booth and put on the headphones.

After hours of admiring exhibitions and visiting booths, most people appreciate a break from the noise and chaos. Offer an oasis in the form of a disconnected, noise-canceling space to relax for a few minutes. Want to go the extra mile? Offer a short guided meditation or relaxing spa music for attendees to zen-out to. 

7. Make your Whole Booth a Photo Opportunity

MN Parks interactive photo booth signage trade show MN State Fair

Have your brand’s message shared and engaged with by providing bold imagery, backdrops or fun cut-outs to take photos with. Bonus points if you add an interesting question, hashtag to interact with, or promotional giveaway where you can drive organic social media traffic.

8. Bring your Booth to Life with a Living Wall 

These living wall ideas from TrueVert Vertical Garden Solutions will bring life to your booth

Also known as a “green wall” or “vertical garden”, a living wall is a vertical structure bursting with live greenery. Consider this design if you’re looking to add interest to your display or to turn attention to the sustainability practices of your company. Looking to optimize your living wall for social media shares? Consider incorporating custom event signage for attendees to pose under. Bonus: On the last day of the convention, you can give the plants to attendees.

9. Gamify Your Booth with a VR Experience 

Incorporating VR into your exhibit is a great way to attract attendees to your trade show booth. With a video wall on one side, guests can watch in real-time while people interact with a VR headset. Other digital entertainment could include a mobile scavenger hunt. These types of activities encourage attendees to have a little fun, escape the monotony of trade shows and gives them the opportunity to interact with your company’s products in a fun, unique and exciting way. 

Continue to boost trade show ROI with these additional great ideas:

  • Send out emails in advance. Lay the foundation and give attendees a sneak peek at what they’ll experience at your booth. Tell them where you’ll be and what’ll be on display. 
  • Feature a video about your brand and products. Exhibitors do a lot of talking about their brand’s story. Why not let a looped video do most of the talking for you?
  • Elevate your promo items and prizes. Ditch plastic throwaway items. Offer quality items such as, custom-designed T-shirts, eco-friendly tote bags, or pens that attendees won’t want to put down, instead. 
  • Research the competition. Sometimes the best way to stand out is to know what you’re up against. Do a little recon to find out what your rivals are doing—so you can do it better.

Need Some Signage To Make a Statement? Impression Signs and Graphics Has You Covered.

Get a return on investment at your upcoming event or expo with signage from Impressions Signs and Graphics.

No matter what design you decide on, you’re going to need your event signage to match. Impression Signs and Graphics offers a variety of trade show signage options, including: 

… and more! Whatever your event signage needs are, our products will win your exhibit the attention it deserves at your next trade show. Give us a call at 651.328.6600 or email us to discuss options today!

When It Comes to Illuminated Signage, You’ve Got Options

What is Illuminated Signage? 

Illuminated signage refers to any sign that includes lighting, either internal or external. From monument signs to custom channel letters, adding light to your business’ sign will boost your visibility and increase foot traffic. 

Under the umbrella of “illuminated signage”, there are a variety of options to choose from. For example: the type of sign, the dimensions of lettering, the type/placement of lighting, etc.

Each of these choices will have an effect on a customer’s impression of your business. That’s why choosing signage should be a thoughtful and deliberate process. 

Illuminated Signage = Better Business 

According to a study done by FedEx, 8 to 10 consumers enter a store they’ve never visited before based only on its signage

Now, add illumination and you’ve got an even more cost-efficient advertisement for your business. As soon as it’s installed, an illuminated sign will catch the eyes of potential customers, 24 hours a day, 7 days a week. 

Illuminated signage can also remind your current customers of your products and services, establish your business’ identity, and help you recruit new staff.

With so many illuminated signage options, it’s important you pick the best sign for your business needs. So, what style of signage is right for you? To make the decision process a little easier, we’ve broken it down for you below. 

4 Popular Illuminated Signage Styles 

1.) Illuminated Channel Letter Signs

With a channel letter sign, a custom design lets you stand out from the crowd. Whether you have indoor or outdoor signage-needs, with channel letters, your creativity can soar as high as your budget. 

Pros: 

  • Flexible design
  • Durable
  • Lower maintenance
  • Interior and exterior installation 

Cons: 

  • Higher cost 

Channel letter signs consist of three-dimensional, individual letter signs that combine to form a word or phrase. Each channel letter is custom-made from either metal or plastic and can be fabricated to suit various fonts, sizes, or colors.

Halo Lit Signage

High creative power over design is one of the perks of this signage option. But, the customization needed for each letter can make this option pricier than others (especially if your business has a long name). Luckily, channel letter signs are durable enough so that your message will attract customers’ attention for years to come. 

Channel letters are lit with either LED or neon lighting. There are two types of illuminated channel letters: standard and reverse-lit. Standard illuminated channel letters are lit from the inside and glow through the face of each letter. Reverse-lit channel letters emit a halo of light that makes each letter appear to float. 

Both an indoor and outdoor signage option, channel letter signs are versatile. They can either be installed directly onto a building, or on a raceway (a metal box that holds all the letters and electrical components). 

Pro-tip: make sure to double-check with your city ordinance or building owner for installation preferences. 

2.) Illuminated Cabinet Signs 

If your business relies on the recognition of its logo, then an illuminated cabinet sign is an excellent choice. 

Pros: 

  • Large surface area for more graphics and text
  • Durable 
  • Quick fabrication/installation
  • Affordable

Cons: 

  • Less lighting options 

Does your company name consist of a lot of letters? Is your logo intricately designed? While channel letters become pricier with each letter, illuminated cabinet signs provide an ample amount of space for your business name and logo’s graphics. 

Cabinet signs are an enclosed signage option, consisting of a metal frame and an acrylic, polycarbonate, or flexible material face, depending on size. The face displays your company name, logo, and any other information you might want to add, typically in cut vinyl or digitally printed vinyl, and sometimes in paint. 

Illuminated cabinet signs are lit from within by an LED light source. Because the sign is enclosed, the electrical components are protected from the elements. 

While cabinet signs offer limited lighting options compared to other outdoor signage, their simplicity can result in a quicker fabrication process. That translates into a faster turnaround time for you, from order to installation. 

This brings us to another great benefit of the cabinet sign: affordability. Easy fabrication makes this type of outdoor signage a great option if you’re on a budget. 

3.) Illuminated Monument Signs 

Grab the attention of drivers and pedestrians day and night with an illuminated monument sign. If you need to communicate to your customers exactly what and where your business is, this outdoor signage option is for you.

Pros: 

  • Increased curb appeal
  • Flexible design
  • Cost-efficient
  • Durable

Cons: 

  • Regular maintenance 

A monument sign is a detached, freestanding sign, usually installed roadside in front of or near a business’ building. Easy for drivers and pedestrians to see, these signs are excellent at attracting new customers and establishing trust. 

The surface of the sign is usually an LED light box attached to a proportionate solid base or structural frame. The base or frame is made with either brick and mortar, stone, stucco, foam, metal, or a combination of these. 

Either external or internal lighting can illuminate monument signage. External lighting shines onto the face of the sign, while internal lighting comes from within a light box. You also have a choice of either LED or fluorescent lighting. 

If you’re looking for design flexibility that allows you to express your brand identity, look no further than this style of sign. Rustic or modern? Vibrant or muted? Stone or stucco? With an illuminated monument sign, you can choose from a wealth of sizes, shapes, colors, and materials to make a statement about your brand. To see design options in more detail, check out our other blog post about the benefits of having monument signage.

To get the most out of your illuminated monument sign, you’ll need to stick to a maintenance schedule. Just as great monument signage will attract customers, a shabby monument sign will scare them off. That’s why regular cleaning, damage inspection, and electrical system checks are all necessary parts of monument sign maintenance

4.) Digital and Electronic Message Centers 

Need to be able to regularly update your message to customers? Digital and electronic message centers will let you do just that.

Pros:

  • High visibility
  • Flexible messaging
  • Versatile
  • Durable 

Cons: 

  • Higher cost

A digital and electronic message center (EMC) is a sign that features a digital display. The digital display allows you to control your content and messaging remotely or automatically, meaning you can change the content of your signage as often as you want.

With an EMC, you can update passers-by on everything from upcoming spring sales to the current temperature. You can also provide your business phone number, website address, and hours of operation. While usually a popular outdoor signage option, EMCs can also be installed indoors. 

As outdoor signage, EMCs have serious stopping power. According to a report by RichMedia Technologies, 63 percent of people reported that digital signage catches their attention. That’s a higher percentage than most other advertising mediums, including TV, billboards, and even the internet. 

These signs are durably constructed to weather harsh conditions. The display screen is lit with energy-efficient LED bulbs, and can come in either monochrome or full-color options, as well as in varying levels of resolution, depending on the application and need for detail. 

As 85 percent of your customer base works and lives within a five-mile radius, an EMC is typically a great investment. Not only will your brightly-lit display catch the attention of locals, but it will also keep them consuming your content.  Be sure to check with your city for specific ordinances related to EMCs, as they vary considerably from city to city.

Next Steps

Illuminated signs are one of the best ways to promote your business and brand at any time of day. Hopefully, you’ve gleaned some “bright” ideas about how to attract and convert customers and are ready to get started. Have additional questions or want Impression Signs and Graphics to help you bring those ideas to life? Contact us at the link above.

The Do’s and Don’ts of Vehicle Wrap Removal: How To Safely Remove Your Vehicle Wrap

Vinyl vehicle wraps offer a durable, long-lasting way to market your company by displaying your business’ logo and other important information on your company vehicles.

But even the best vinyl wraps have a limited lifespan. Since your vehicle is regularly exposed to the elements, the wrap can degrade over time. In addition, when you make changes to your business information or marketing campaigns, you’ll need to update your vehicle wraps accordingly.

No matter the reason, your vehicle wrap will need to be replaced from time to time. Before you can have a new wrap installed, you will first need to remove the existing one. While this is a service we offer, it is often more cost effective to do it on your own. Read on for the tools you’ll need to remove your wrap as well as the do’s and don’ts of vehicle wrap removal.

Tools Needed for Vehicle Wrap Removal

To remove your vehicle wrap, you’ll need a handful of tools, which can be found at your local hardware store, auto detailing shop, or online. Before you get started, gather the following tools:

  • Plastic scraper or plastic razor blades to pry up the edges of the vehicle wrap. (Never use metal scrapers or razor blades as they can damage your vehicle.)
  • Heat gun. Gently heating the vinyl will make it easier to remove.
  • Adhesive remover like Goo Gone or similar mild citrus cleaner to break down the adhesive residue left after the vinyl is removed.
  • Spray bottle to spray the adhesive remover evenly over the vehicle’s surface.
  • Cloth rags, such as microfiber rags, to gently scrub away the adhesive residue.
  • Rubbing alcohol or mild detergent to clean your vehicle’s surface after the vinyl wrap and adhesive residue are removed.
  • Personal protective gear. It’s always a good idea to wear protective equipment like goggles, gloves, and a mask to protect yourself from dust, debris, and chemicals from cleaning solutions.

Vehicle Wrap Removal Don’ts

While removing a vinyl wrap from your vehicle isn’t a complicated process, there are a few important “don’ts” to be aware of. To ensure the best results, avoid the following:

  • Don’t use the heat gun in one spot for too long. While some heat will help release the adhesive and make removing your wrap easier, too much heat can cause the wrap to blister or burn, as well as make it difficult to handle. Also, take care not to heat areas of the wrap that are covering chrome.
  • Don’t remove your vehicle wrap in extremely cold weather. Cold weather can cause the wrap to rip into smaller pieces as you try to remove it, making it difficult to remove. It can also make removing adhesive residue more difficult.
  • Don’t forget to spot-test your adhesive remover and other cleaners before using on the entirety of the vehicle. Try them on a small, hidden area first to ensure they don’t damage your vehicle’s surface.
  • Don’t move too quickly when peeling off your vehicle wrap — take it slow. Work on one small section at a time.
  • Don’t pull too hard when removing the wrap. If it won’t come off after heating and gently pulling, it may be time to enlist the help of a professional for your vehicle wrap removal.
  • Don’t leave a vehicle wrap on for too long. A quality vinyl wrap lasts, on average, about 5-7 years. But the longer a wrap is left on, the more difficult it will be to remove. It can become brittle over time, and the adhesive residue will be more difficult to clean off. Generally speaking, if a wrap has been on a vehicle for 4 years or less, it will be fairly easy to remove. If it is left on well after the end of its lifespan, removal will become more difficult. If you notice cracks in your vehicle wrap, it’s time to remove it.

How To Remove a Vinyl Vehicle Wrap

Once you’ve gathered your tools and read through the “don’ts” above, you’ll be ready to remove your wrap. Follow these steps to remove your vinyl vehicle wrap:

  1. Heat the vinyl according to the manufacturer’s specifications (typically around 65 degrees or higher), working with a small section at a time. Heat helps soften the adhesive under the vinyl, making it easier to remove. Holding the heat gun about 6 inches away from the wrap, move it back and forth over the area you are working on. As you heat, pull gently at the edges of the wrap.
  2. Start with the edges of the vinyl — along the trunk, hood, doors, or any part of the vehicle where there is a seam. Slide your plastic scraper under the edge and gently lift.
  3. Slowly lift the vehicle wrap, pulling gently at a 45- to 60-degree angle to ensure the vinyl doesn’t tear or break. Keep your pressure, angle, and speed consistent, and take extra care on contoured areas of your vehicle. Once you begin to feel resistance, use the heat gun to soften the wrap before resuming. Continue alternating between using the heat gun and gently pulling off the wrap until it is completely removed.
  4. Spray adhesive remover on areas where adhesive residue remains after removing your vehicle wrap. Working on one small area at a time, spray on the adhesive remover and let it rest for one minute. Then use your rag to gently rub until all adhesive is gone. For especially tough areas, use your plastic scraper.
  5. Clean the vehicle’s surface. Once all adhesive has been removed, all that is left is to clean off any streaks or residue left by the adhesive remover. Soak a soft cloth in rubbing alcohol or a mixture of water and mild detergent and gently wash the surface of your vehicle. Window cleaner can be used to remove residue from windows.

Plan Your Next Vehicle Wrap Installation With Impression Signs

Now that you’ve finished removing your vehicle wrap, your vehicle is ready for your next wrap installation.

Whether you have one vehicle or an entire fleet, Impression Signs and Graphics offers a wide range of vehicle wrap and graphics options to fit your budget. From a bumper-to-bumper wrap to simply adding a decal with your company’s logo and contact information, we can help get you noticed with eye-catching custom mobile advertising. From concept and design to final installation, our experienced team is ready to help get your brand on the road.


Contact the team at Impression Signs today to start planning your next vehicle wrap!

The Top 5 Benefits of Monument Signs for Your Business

Monument signs can offer a wide range of benefits for your business. Typically installed low to the ground and near the street, monument signs are freestanding signs that are attached to a solid base or structural frame. With a combination of graphic and architectural designs, these signs are an informative and attractive way to boost brand recognition, draw in new customers, and improve sales. In fact, a monument sign is one of the easiest and most efficient ways of getting your business seen because it commands attention and sits near the street all year round.

The other benefits of a monument sign for your business include improved visibility, better curb appeal, flexible design, potential for increased sales and cost-efficiency (they provide an excellent ROI for local marketing)

Read more about the top 5 ways a monument sign can help your business:

1. Improve Visibility and Reach More Customers

If you’ve ever had a hard time finding a business because of poor or missing signage, you know how important sign visibility is.

Typically located close to the roadway and sidewalk, monument signs provide clear visibility for motorists and pedestrians. At eye level for passersby, and large enough to be seen easily from a distance, they serve as crucial wayfinding tools for people trying to find your business. This is especially helpful if your business is located within a multi-tenant office building or shopping center, set far back on a lot, or in an otherwise hard-to-find spot.

As the first thing a customer, supplier, or future employee sees, a well-designed monument sign can make people take notice and remember you.

2. Inspire Sales with 24/7 Advertising

A well-designed monument sign creates a positive and lasting impression, ensuring that people remember your business. So even if they don’t stop by the first time they see your sign, they’ll remember you the next time they need your product or service. In addition, the durability and permanence of a monument sign sends a message that your business is here to stay, inspiring trust in potential clients. 

You can use a monument sign to display not only your business name and logo, but also information about your offerings and important contact details — such as a phone number, email, website, and store or office hours. Simply by driving or walking by, potential customers can quickly learn not only where you are but also who you are, when they can visit, how they can contact you, and what you have to offer.

And a monument sign is 24/7 advertising — giving you the opportunity to reach people at all hours of the day or night. In this way, you can reach more people with a monument sign than with nearly any other kind of advertising.

3. Boost Curb Appeal

A great-looking monument sign can really up your curb appeal and draw in more customers. According to the International Sign Association, as many as 85% of a business’ customers live or work within a five mile radius. This means that the average customer will see your business multiple times throughout the week. You need signage that will grab their attention.

An impactful sign is one that matches your building’s architecture, serving as an extension of your brand. This helps add consistency to your brand image and increase brand recognition among consumers.

4. Represent Your Brand with Flexible Design

When designing your monument sign, you can choose from a variety of flexible design elements to create a sign that perfectly complements your building and represents your brand. You can specify the components you want, choosing from elements such as:

  • Rustic or modern designs
  • Multiple shapes and sizes
  • Several colors and finishes
  • A variety of materials, including brick, stone, metal, and stucco
  • Sharp or rounded corners
  • Reflective materials
  • Internal or external illumination — LED, spotlights, digital message centers, backlit logo, channel letters

While considered permanent, monument signs can also sometimes be easily updated. If you have additional questions about flexible monument signs please call or email us directly.

5. Stay Cost-Efficient 

When you buy a monument sign for your business, it is an investment that will last for many years. Monument signs are quite durable and ours are built to resist the harshest weather conditions. Because of this, they require little to no maintenance. In addition, illuminated components (such as message boards or lighting) are highly energy-efficient and can be run continuously without spiking utility costs. 

Ultimately, monument signs are less expensive than other, more temporary modes of advertising, such as billboards, newspapers, or social media ads. 

Ready To Reap the Benefits of Monument Signs for Your Business? Impression Signs Can Help

A monument sign from Impression Signs gives you the opportunity to promote your business 24/7. And, it’s an effective, cost-efficient form of advertising that is sure to bring in more traffic — and more sales — for your business.

The team at Impression Signs is here to help you design and build a long-lasting monument sign that truly represents your business. Contact us today to get started!

Get Ready for Outdoor Dining Season with Impactful Restaurant Signage

Outdoor signage is an effective way to up your restaurant’s curb appeal and draw in hungry customers, especially if you are located in a high-traffic area. 

Restaurant signage that gets you seen is crucial if you want to stand out from the competition and entice people to dine with you. To effectively draw in crowds, your signage should be interesting, eye-catching, and unique. It should stop people in their tracks, evoke their curiosity, and invite them to come inside. Good signage should not only turn heads, but also generate excitement about your restaurant. 

Above all, to be effective, your signage needs to be highly visible.

5 Factors For Prime Signage Visibility

The signage for your restaurant should be visible at all times, from all angles, and both close up and from a distance. To ensure maximum visibility for your restaurant signage, consider the following.

1. Size 

Generally speaking, the bigger your sign, the better (within reason). Your sign needs to be large enough to be easily read by people walking or driving by. And the most important words should be the largest.

2. Placement

Place signage strategically, covering every angle. Utilize window decals, a-frame sidewalk signs to catch walkers from both directions, and signage at eye level or higher on building walls, windows, or awnings. You may even consider rooftop signage. 

Be sure to place signs facing oncoming traffic to make them easier for people driving by to read. Is your building on a corner? Place signage on all sides of your building to catch traffic coming from all directions.

3. Color 

Color choice is vital to sign visibility. Choose attention-grabbing colors like reds, yellows, and oranges to project a warm, inviting, and appetite-inducing message. Or opt for shades of green to advertise that your food is made with fresh, healthy ingredients.

Think about color contrast on your signage as well. High-contrast colors make a sign more readable, especially from a distance (think light text on a dark background or vice versa). To increase readability even further, add shadows or borders to the text. 

As an example of color contrast, consider window lettering. If your windows appear dark from the outside, you’ll want a lighter color like white or yellow. But if your interior is well-lit, black or dark green lettering will stand out nicely.

4. Lighting

Be seen at all hours of the day or night with well-lit signs. Whether you use external lighting to light up your signs or opt for neon, LED, or digital signage, make sure at least some of your signage is visible at night.

5. Simplicity

Pizza Karma - Impression Signs and Graphics - Minnesota - Illuminated Channel Letters

Clutter creates confusion and makes it impossible for a sign to be read from a distance. For effective signage, keep it simple.

Did you know that, on average, people spend only about six seconds reading a billboard? It’s true, and other signage is similar. People’s attention spans are short — this means you don’t have much time to get your message across to potential customers before they move on to a competitor.

For simple, effective signage:

  • Keep your text minimal (no more than 6-10 words per sign) and make sure the language you use is easy to understand. Leave longer descriptions for your menu.
  • Avoid decorative fonts, italics, and all-capital letters. Instead, choose easy-to-read sans serif fonts and don’t use more than two different fonts on each sign.
  • Choose your words carefully. You need to grab people’s attention and deliver your message as quickly as possible. Choose clear, concise wording for your signage.
  • Use negative space. Negative space is the open space surrounding the text on your sign, and it is critical for readability. At minimum, your sign should be 60% negative space.

Keep Things Looking Fresh With New Signage From Impression Signs

If it’s time to up your restaurant sign game, Impression Signs can help. We offer a wide variety of signage options that will grab the attention of diners and entice them to choose your restaurant over the competition. Choose from:

Whatever options you choose, signage from Impression Signs can help your restaurant stand out from the competition. For restaurant signage that gets you seen and really draws in the crowds, contact the team at Impression Signs today

6 Marketing Strategies to Fuel Business Growth in 2022

If you are anything like us, this is the time of year where you reflect on which marketing strategies did and didn’t work, so you can create an improved marketing plan. As you create your 2022 marketing plan, consider adding some or all of the following strategies to help boost your business growth. 

1. Start a Blog

If you don’t already have a blog for your business, now is the time to start one. A blog helps build trust with your customers and prospects by offering them something of real value.

When writing blog posts, aim to create content your ideal audience would find valuable. It should be focused on the needs and questions your target audience may have, rather than on a hard sell of your products or services. Think about what topics interest your audience, questions they may have, or problems you can solve for them. Attract new business by offering your knowledge and expertise.

2. Work On Your Website’s SEO

SEO, or Search Engine Optimization, is the process of making changes to your website that will make it appear higher on the list of search engine results when a user searches for topics related to your products or services. This ensures that the people who are interested in your products can find you more easily. 

Writing quality content (such as blog posts), that includes relevant keywords, is one of the best ways to improve your website’s SEO. Learn more about the basics of SEO and SEO tactics here

3. Build Your Social Media Presence

Having a consistent social media presence is a quick and effective way to build your brand. Social media platforms offer a great way to connect with your clients, and potential customers, to learn what they like and don’t like, along with what they’re looking for, and so on.

And, the great thing is you don’t have to post on every social media site to see results. Start with one or two platforms your ideal clients are most likely to use, and post consistently. Then, be yourself and speak honestly about your products and services — this is not the place for hard sales tactics. Instead, think of it as a platform to share information and connect with your audience.

To boost your social media presence further, consider partnering with an influencer. Influencers already have a loyal audience base that they can harness to reach new people. When choosing an influencer to work with, make sure you pick one with an audience that is likely to be interested in the type of products or services you offer.

4. Send Regular Email Newsletters 

Email is a direct, effective, and easy way to stay connected with your customers and keep your brand top of mind. Use your email newsletter to build relationship with prospects, keep your customers up to date with your latest news, products, and services, and announce any special promotions or discounts.

A few things to keep in mind when writing an email newsletter:

  • Write a compelling subject line that makes people want to open your email and read more
  • Use short paragraphs and concise language
  • Don’t forget to include a visual element such as photos, videos, or GIFs
  • Include a clear call-to-action to encourage your readers to perform a specific task, such as scheduling a call, visiting your website, or reading your recent blog post.

5. Offer Discounts or Other Promotions

Don’t underestimate the value of giving simple gifts or discounts to your customers. 

Promotions can help attract new prospects and reward loyal clients. For instance, offering a one-time discount code for first-time customers can help boost sales. Or consider adding a loyalty program to ensure your long-term clients feel appreciated. 

6. Invest in Business Signage 

And finally, no matter which strategies you decide to use in 2022, make sure you include updated business signage in your marketing plan.

Signage–both indoor and outdoor, is one of the strongest and most important marketing strategies available to you. Quality signage helps pique interest and communicate important information, such as who you are, what you do, and how you’re different from the competition. When customers can confidently identify this information about your business, it increases brand trust and customer loyalty…which ultimately leads to successful business growth.

In fact, the Economic Center at the University of Cincinnati found that nearly 60% of businesses that changed the design or enhanced the visibility of their signage reported a positive impact on sales.

Whether you choose to install a post and panel sign, add temporary signage like sidewalk signs or A-frames, or utilize vehicle wraps or graphics, new signage is sure to help fuel your business growth for 2022.

And, unlike some marketing strategies that require yearly or monthly expenses, new signage is an investment that will continue to pay dividends for years to come. 

See How Some of Our Clients Used Signage To Help Boost Their Businesses in 2021

To illustrate the benefits that signage can have on your business, here are a few examples of how our clients have used it to grow theirs.

Metro Heating — Vehicle Fleet Graphics

Metro Heating used vehicle graphics to help rebrand their business. Wrapping their fleet of over 30 vehicles not only helped to increase brand awareness but helped boost credibility, and enhance trustworthiness. 

Helix — Multi-Family Building Signage

Before & after–monument sign for Helix Apartments

As part of a property rebrand and a larger apartment building remodel, Helix updated their existing signage and added additional wayfinding signage to not just make their building safer, but increase demand for rentals.

Eastside Neighborhood Development — Illuminated Signage

The Eastside Neighborhood Development helped enhance visibility of local businesses, as well as foster economic and commercial growth, in the neighborhood by updating and installing new illuminated, and flat panel signage for six businesses within their local community.

Want to Get Started With The Signage Part of Your Strategy? Partner With Impression Signs For Your 2022 Signage Needs

Impression Signs is more than just a sign fabricator. We partner with you through every step of the process to help create and install signage that will not just increase visibility but help grow your business. If you’re ready to get started planning your signage and business growth contact us today.

6 Smart Ways To Use Your Year-End Budget Now For a Big Payoff Later

If your business is like most, your budget doesn’t roll over from year to year. If there’s money left over at the end of the year, you lose it. In some cases, that leftover money also means you end up with a smaller budget next year. If that’s the case for you, now is the time to use your year-end budget so you don’t lose it next year.

The trick here is to find smart, strategic ways to spend your money that will pay off later, rather than wasting it on low-value purchases.

As you decide how to spend your year-end budget, think about your company’s future objectives. How can you use your money wisely to get a jump on your goals for next year?

The following are 6 smart ways to funnel your year-end budget surplus into greater success for your business the following year.

 1.) Upgrade Your Technology

Identify equipment that needs to be replaced or gaps in your business processes that could be improved with new technology. Look for ways to use technology to save time or improve productivity, and ask your employees what technology would have the biggest impact on their performance. 

Invest in solutions that can simplify your processes, improve efficiency, and make your employees’ jobs easier. Some examples are:

  • Project management programs
  • Collaborative platforms
  • Computer equipment
  • Smartphones
  • POS systems
  • Cloud application and storage services
  • Modems, routers, and VPNs
  • Tech training for staff

2.) Show Your Appreciation With Employee Gifts

Reward your employees for a job well done and thank them for their hard work with a gift. Employee appreciation gifts can come in a variety of forms to fit any budget, including:

  • Company apparel or logo merchandise
  • Certificates or awards
  • Bonuses
  • Event tickets or gift cards
  • A catered holiday lunch or after-hours party

Think of what would make your employees feel appreciated, and choose your gift accordingly. Expressing gratitude and appreciation for your staff is an important part of boosting employee morale, engagement and company culture.

3.) Invest in Professional Development and Team Building

Investing in team-building activities, training, and continuing education are also valuable ways to use your year-end budget surplus.

Team-building activities help build trust, resolve conflict, improve communication, and increase collaboration among your staff. They also produce more engaged employees, which in turn improves your company culture, employee retention, and bottom line. Spending time together, sharing experiences, and working toward a common goal will help your team head into the new year refreshed and engaged.

Professional development keeps your employees up to date with changing technology and industry standards, helps your business stay competitive, and keeps your employees more engaged with their jobs. Engaged employees are less likely to leave their jobs than those who are disconnected, and companies with engaged employees have been shown to make 2.5 times the revenue of those that don’t.

Professional development can include:

  • Conferences, retreats, and offsite training programs
  • Online courses or webinars
  • Certification courses
  • Subscriptions to industry publications
  • Professional association memberships
  • Networking opportunities
  • Tuition reimbursement programs

Any of these options will benefit your employees and pay off for your company in the long run.

4.) Donate to a Local Charity

Another way to use your year-end budget dollars is to give back to your community. Making a charitable donation is a great way to invest in the wider community of your city, county, or state. It could also give you a tax break on your taxes. 

Encourage your staff, clients, and social media followers to join you in giving by providing donation links on your social media pages or in your company newsletter.

5.) Invest in New Marketing Efforts

Start the new year strong by investing in marketing efforts now that will pay dividends next year. Here are a few ideas: 

  • Hire a graphic designer to refresh your logo or ads
  • Hire a web designer to update your website
  • Commission a writer to create a series of blog posts
  • Hire an SEO firm to develop your website strategy
  • Set up billboard advertising
  • Have new signage made

Investing your end-of-the-year budget surplus into marketing will set your company up for success by making sure your business looks it’s best and is raising positive awareness of your products and services.

6.) Be Seen in 2022 With a Monument Sign — Now Is a Great Time To Get Started!

use your year-end budget

Consider investing some of your excess year-end funds into a new monument sign from Impression Signs. Monument signs offer excellent street visibility and ensure your business gets seen. Built to withstand the elements, they can be made of brick, stone, metal, or stucco, and are available in a variety of shapes and sizes. 

use your year-end budget

This is a great time of year to start planning your new monument sign. Since this a process that takes some time, you can begin by placing a deposit (and using your excess funds now) to get the ball rolling. To start your monument sign, you’ll need:

  • A good place to put it. The location, along with the size and style of your sign, must be approved by your city. We can help move this process along by sending visual proofs for the city to approve.
  • Photos and measurements of the desired location. We can take care of that for you with a site survey.
  • An idea of what you want your sign to look like. Search for monument sign examples online and send us photos of ones you like. From there we can determine what materials to use, how to design your monument, and how long it will take to build.
  • A sign permit from the city. We can either send a request for permit to the city on your behalf or supply the information you’ll need to send it in yourself. Once city approval is received, we’ll start fabricating your sign and help you schedule an install date.

In addition to monument signs, there are other permanent sign options that also can be used during the winter — such as channel letters and cabinet signs — both excellent ways to use your year-end budget dollars to bring success to your business next year and for many years to come.

If you’re ready to get started on your monument sign or have other signage needs Contact the team at Impression Signs today!

How To Prep For Your Upcoming Vehicle Wrap Installation (Yes, Even During the Winter)

Your vehicle wrap acts as a mobile billboard for your business, so naturally we want to make sure it looks its best.

Learn how to prep your vehicle or fleet of vehicles for your next wrap installation with these helpful tips.

We Install Vehicle Wraps All Winter Long!

Before we dig into how to prep your vehicle for a wrap, a quick reminder: at Impression Signs, we install vehicle wraps all winter long.

Contrary to what you might think, wrap installations can take place in cold weather just as well as they can during the summer.

In fact, because the winter season is a slower time for us, you’ll typically experience shorter wait times if you schedule during the winter. And the sooner your mobile billboard gets on the road, the sooner you can start seeing results from your advertising.

Whether you have one vehicle or a fleet of vehicles that need wrapping, we can get it done, regardless of weather.

vehicle wraps

How To Prep For Your Upcoming Vehicle Wrap Installation

To experience the best results from your vehicle wrap installation, make sure to do the following before your appointment:

1.) Make a Plan

First, decide which type of wrap will best meet your needs. Here at Impression Signs, we offer full and partial vehicle wraps, as well as vinyl lettering and number graphics.

vehicle wraps - full and partial

A full wrap will cover most of the open surface area on your vehicle, whereas a partial wrap will cover only a portion of the available space. If you opt for a partial wrap, you’ll want to focus your design primarily on your company logo and other primary branding elements. With a full wrap, you’ll have space for additional messaging.

If you just want your company’s name, address, and contact information listed on your vehicle, custom vinyl lettering and number graphics will do the trick.

vehicle wraps - vinyl lettering and number graphics

2.) Have Imperfections Repaired

We recommend having any imperfections on your vehicle repaired before your wrap is installed. 

vehicle wraps - imperfection rapir

Vehicle wraps and graphics are made of a thin vinyl film that is designed to stretch and mold to the curves of your vehicle. Because of the way the vinyl is applied, imperfections like peeling paint, scratches, dents, or rust can show through the film and not only affect your design, but also the lifespan of your wrap.

If repairs are not possible, we can still work with you to determine next steps or let you know what to expect if you do decide to wrap over your vehicle’s imperfections.

3.) Wash (and Dry) Your Vehicle Thoroughly

Before your appointment, wash your vehicle thoroughly with mild detergent and water to remove any dirt, wax, oil, or other products that could prevent the wrap from adhering. It’s important that all parts of your vehicle are dry when you arrive. A wash the day before (or a few hours before) your appointment is ideal. 

Note: Don’t wax your vehicle prior to your installation — it will prevent the vinyl wrap from adhering properly.

vehicle wraps - pre-install tips: wash your car

If you’re having your vehicle wrap installed in the winter, you’ll also want to keep your vehicle indoors prior to your appointment to keep it warm. If that isn’t an option for you, we can also keep your vehicle in our install bay. Just be aware that we may need to keep your vehicle longer if that is the case.

Let Impression Signs Help With Your Vehicle Wrap 

Whether you have a single vehicle or a fleet of 100, Impression Signs has the capacity to handle your vehicle wrap installation. We offer a wide variety of wrap options for trucks, vans, and cars, and will work with you to create custom vehicle graphics that effectively promote your business. From concept and design to final installation, our experienced team is ready to help get your mobile advertising on the road.

Van graphics - Impression Signs and Graphics - Oakdale, MN

Ready to get your project started or just have general questions about pricing, design or install?

Contact us today to get a quote for your next vehicle wrap.

info@impressionsigns.com 651-328-6600