Good design is important.
A good design has the power to make a product sell out based solely on the way it looks.
Sensation transference is real and it can work to your advantage. This concept boils down to consumers assessing a product before they buy it and actually transferring the sensations or impressions they have about the packaging onto the product itself. Making the product alone not as strong as its counterpart the packaging/design.
This is why design is an invaluable tool, it conveys not only what you do but who you are. Once you’ve created your business you want to try to communicate your core values and personality through your brand design. This will work doubly as hard for you, because if it is done correctly it should bring together the perfect audience who supports all the things your brand stands for.
Brands are created to instill trust, build credibility and give the business an identity. Creating the design is crucial. From the logo to the words involved, every element must work together, if there is anything that feels like fluff, it should be cut. Every element should have a purpose.
We encourage everyone to try a few designs and do a little research to find out for themselves. We guarantee you’ll find the perfect design that will work for you, if you haven’t already.
Want some help? Give us a call or email on our website.