It’s no secret that trade show displays can be expensive, especially for an event that sometimes only lasts a few days.While it’s certainly a worthwhile investment, you might be asking yourself if there’s any way you can boost your ROI by getting more out of your trade show signage and displays.
Instead of boxing up your tradeshow stuff and letting it gather dust until next time, consider trying these seven creative ways to reuse and repurpose it throughout the year.
1.) Make a Memorable Impression at a Career Fair
At a job fair, there are bound to be dozens of other companies vying for the attention of top talent. Why not use your trade show signage to stand out from the crowd?
Repurpose your branded table covers, banners,and flags to encourage brand recognition. Does your trade show display have interesting, modular elements to it? How about a table-top display? Bring these eye-catching elements along to the job fair to add interest to your booth and increase your chances of finding the perfect job candidates.
2.) Promote More in Store
Does your business have a brick and mortar storefront? If so, the storefront window may be the perfect place to repurpose the fabric or retractable banners from your trade show. Within the store itself, you can easily reuse your branded floor decor and countertop mats at the registers.
3.) Jazz Up Your Lobby or Headquarters
Give your floor displays a second life in the lobby of your company headquarters. Their impressive size makes them perfect for adding a wow-factor to your lobby. And, when customers walk in and see your tastefully-placed floor display, they’ll be instantly reminded of your company logo, branding, and lovely aesthetic.
You can also jazz things up at the reception desk by repurposing your fabric or polyester banner displays where they can function as directional signage, showing customers where to go for more information.
4.) Show Off Your Business at a Wedding
Planning on being a local vendor at a wedding? While you don’t want to over-do it with branded signage (after all, this is a wedding, not a company event), it is another great opportunity for you to repurpose any tasteful decorations you may have used at your trade show. As far as signage goes, branded table cloths and a couple of a-frames to show people what’s on offer should do the trick.
5.) Make a Statement at a Conferences or Seminar
Both large-scale conferences and smaller seminars are great opportunities to reuse your trade show display and signage. Conferences are engaging and educational networking opportunities, and if you find yourself as a vendor at one, consider bringing your table covers, banners and flags, table top displays, stands, or furniture. You want to make sure your booth makes a statement that attracts the attention of potential clients or business partners.
Seminars, while much smaller than conferences, are also educational and ideal for networking. If you find yourself hosting a seminar, consider repurposing trade show signage such as floor mats and a-frames. These smaller items will serve as extra brand recognition and directional signage.
6.) Add More Flair to Product Launch Events (Outside of Trade Shows)
Exciting and buzzing with energy, product launches are excellent opportunites to reuse your trade show display—especially the more interesting, flashy elements. While you will of course want to get some use out of your larger-than-life floor display, you can also repurpose any lighting, tabletop displays, or other decorations to add interest to the event.
7.) Be Seen Outdoors at Local Events & By the Media
Are you planning on hosting a special outdoor event? Maybe you’re sponsoring a fundraiser this fall or spring. In any case, branded tents, stands, and furniture from a previous trade show can help provide shade and comfort at any outdoor event.
It’s especially important that your brand is clearly represented if any media will be present at this type of event—you’ll of course want to make sure your company is recognizable if you appear on the local news! You can also consider reusing vinyl banners and any other signage that’s appropriate for outdoor use. And, if you’re hosting a food truck at your outdoor event, a-frames can also be easily repurposed to display menus.
Need More Durable Trade Show Signage For The Best ROI? Impression Signs Has You Covered
If you need quality signage for your next event or trade show, Impression Signs and Graphics has an array of options that will make your booth stand out from the crowd. The best part? Our products are high quality, so you can use and reuse your trade show display and signage all year long.
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