Summer is officially here, so let the outdoor events begin! From networking opportunities, to local fairs, to charity events, you’ll need outdoor signage to let the world know you’re open for business.
More than just displaying your company name, signage can also function as part of your marketing strategy. Below are three ways outdoor signage can be leveraged as an excellent marketing tool.
1.) Help Customers Find You with Directional Outdoor Signage
Even if you have the best product on the planet, it won’t mean anything if your customers can’t find you. There are many ways you can use outdoor signage to help guide potential customers to your doorstep (or booth).
A well-placed banner or flag can help provide high visibility in a crowd of competitors. From versatile fabric to weather-resistant vinyl, this type of outdoor signage is crucial for summer events.
Display stands, including sidewalk signs and sign stakes, can also direct foot-traffic your way. The a-frame sandwich board is a good example. Often seen in front of restaurants or pubs, a-frame signs are portable and great at attracting the attention of pedestrians.
Promoting your business closer to a lawn than a sidewalk? Consider branding your space with a temporary coroplast sign and stake, or a semi-permanent site sign to help people find your business or event. Both of these free-standing sign options are also UV resistant, making them the perfect summer marketing tool.
2.) Multi-Task with Functional Outdoor Signage
Some outdoor signage options have practical uses as well as marketing potential.
If you want your booth to provide some shade to attendees during an outdoor event, choose a pop up tent that doubles as a sign. Available in a variety of sizes and colors, these tents can sport your business’ name and logo and keep your booth 10 degrees cooler.
Branded floor decor, marketing mats or floor hugger mats can also provide relief from hot asphalt or uneven grass or ground. Since many people tend to watch their feet when they walk, this is an excellent opportunity to point them in the right direction.
3.) Leverage Outdoor Signage as a Brand Builder
No matter what kind of signs you display, consistency is key to building your image. Remember to stay on brand, each sign should maintain a similar look and feel. The more times a customer sees your business name, logo, and colors, the better the chance they’ll remember your company
If your business is often on the road, adding vinyl lettering to your company vehicles or trailers can also help raise awareness of your brand. With vehicles sporting your company name, your brand will always be reaching new audiences, wherever it goes.
Building a strong brand image comes down to the trust a community has in your business. Well crafted signage can help encourage that trust. Whether your signage is flexible and temporary, or built into the face of your business, make sure you’re marketing your brand image efficiently with high-quality outdoor signage.
Ready To Make an Impression?
Let Impression Signs and Graphics get you summer-ready with exceptional outdoor signage options. If you’re still unsure about which type of sign is right for your business contact us today at (651) 328-6600 or shoot us an email. We’re always excited to help businesses we work with stand out in new and innovative ways.
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